4 weeks, Live & On-demand · Starts Sunday, November 1
Most New Year goals will be forgotten and never reached, because most of them are borrowed. From a parent, a friend, a boss, or even a stranger on a social feed. In this 4-week program, you learn to hear your own voice first, see where you stand, and find which life domains need your focus right now. By the end, you choose a path to live with more authenticity.
From $99 · very limited founding seats available
You open a fresh page. The goals come fast. Get promoted. Save more. Look a certain way. They sound right.
But whose voice wrote them? If you can't tell, you are setting goals for someone else's life, and working hard to reach them.
The goal is the easy part. Hearing yourself is the work.
Your guide
I'm a life coach who has coached 100+ individuals, one by one, to thrive. I'm the founder of the Afterglow method and the creator of the patent-pending Thrive Assessment. I also host a podcast with more than 15 million downloads and 500,000 listeners worldwide.

15M+
podcast downloads
500K
listeners worldwide
100+
individuals coached one by one, to thrive
The engine
A modern method for living with authenticity.
When you experience Flow, you lose track of time doing something you love. Right after, there is a short window. The noise in your head turns down. What's left is your own voice. Afterglow gives you one good question to ask it, before the window closes.
Flow is when you lose track of time doing something you love. You make it happen. Dancing, running, painting, playing, cooking with your hands.
Right after, while you're still glowing, write one answer. What did you hear just now? No right answer. Only yours.
Keep what is yours. Let the rest go. Then live like you heard it. That's week four.
Everyone has a doorway into Flow. If you look up and more time has passed than you thought, that's yours.
Different doors. Same room on the other side.
Patent pending · The Thrive Assessment
Thrive is a patent-pending Personal Life Intelligence Assessment. In about 10 minutes it maps 11 areas of your life and shows which ones need you most right now. It is a mirror, not a quiz.
Many assessments treat every area of life as equally important. Thrive does not. You rank what matters most to you first, so your results are weighted by your own values.
The 11 areas
You get access to the Thrive Life Assessment and a report of where you stand in life, including your Thrive Score and Balance Score.
The four weeks
Join the weekly group coaching call. Do the rest when it works for you, wherever you are.
Live
Every Wednesday at 7pm CT with Helli, four calls in all.
On-demand
Do them when your day allows. Your Flow, your window, your pace.
On-demand
Missed a call, or in another time zone? Watch the replay whenever it suits you.
Where you stand
Group call · Wed, Nov 4 · 7pm CTWhose voice is that
Group call · Wed, Nov 11 · 7pm CTHear your own
Group call · Wed, Nov 18 · 7pm CTThen choose
Group call · Wed, Nov 25 · 7pm CTFrom $99 · very limited founding seats available
Four live group coaching calls with Helli, every Wednesday, 7pm CT (8pm ET, 5pm PT), each one recorded and available on demand
Flow sessions and reflections on demand, whenever your day allows
The patent-pending Thrive Assessment: your Thrive Score, Balance Score, and 3D Life Map across 11 areas of life, plus a PDF report to keep
A Flow timer and reflection log
A clear direction for a red domain, in your own words
You are goal oriented, and you value growth and authenticity.
You are about to set goals for the new year and want them to be yours.
You already have a doorway into Flow, or you want to find one.
It is not a goal template. There are plenty of those. This is what comes before.
From $99 · very limited founding seats available
Final founding cohort opportunity
Let's make sure your future goals are set by you, and not by others. You are joining the first public group to experience this program, with the founding cohort perks.
Founding cohort perks
Pre-sale
$99
First 10 seats
Founding cohort, 50% off
$149
$297
Open until October 25
Regular price
$297
After October 25
Free walk-away
Try it risk free.
Do weeks one and two. If this is not for you, let us know and receive your full refund.
VIP private group
Prefer a private group?
Not everyone wants to share a room. If you would like to take Before the Goal in a private group, write to Helli and tell her a little about what you have in mind.
Helli@thrivetopia.org
In their words
"Helli came into my life at a time when I felt completely lost, caught between work and life, unsure of which direction to go. She gave me her time so generously, held my hand through it, and showed me tools I could actually use in moments of crisis and overwhelm. Thanks to her, I learned how not to get lost in the fog of life's twists and turns, and how to find my way out of the storms. I'm deeply grateful for everything she's given me."
"Helli helped me see my challenges from a perspective I had never considered before. She helped me feel less afraid, believe in myself more, and step outside my comfort zone. One of the biggest things I took away from my coaching sessions with Helli was learning about the Wheel of Life and understanding how to grow in all areas of my life. I started coaching with the goal of becoming more productive and working more, but what I gained went far beyond work and career. I learned to enjoy the journey of life, personal growth, and new beginnings, and to treat myself to a cup of coffee whenever things didn't go as planned."
Anything you make happen, where you lose track of time. Dancing, running, painting, playing an instrument, cooking. Watching someone else do it does not count. Neither do games, scrolling, or TV.
That's fine. Week one helps you find one. Start with something you do with your hands or your body, and keep your phone in your pocket.
You will have access to the recorded session on demand. But we highly recommend adding the group session dates to your calendar, as they are your chance to ask questions directly from Helli.
A 60 minute group call, plus a minimum of 60 minutes per week for Flow sessions and reflections.
If you find this is not for you by the end of week two, you can receive a full refund.
No. Before the Goal is coaching, not therapy. It is not medical care or mental health treatment. If you are looking for that kind of support, please reach out to a licensed professional.
Helli Hendesi
Afterglow is the window back to you.
Starts Sunday, November 1